Illinois Debuts New $5 Million Mask Awareness Campaign
I'm all for wearing a mask when you're out and about, but did our state really need to dump 5 million bucks into telling you to do it?
I guess I'll answer my own question.
No. No they didn't.
We're constantly being bombarded from every direction with information on the importance of mask-wearing during the pandemic. I don't think you can find a single human being that hasn't been made aware of the importance of doing so.
Every talking-head on TV and radio, every news publication, and thousands of public service announcements have been banging the "wear a face covering/mask" drum for months and months.
Given the amount of people that are hurting from the pandemic and its side effects, our state leaders couldn't have found a better place to spend 5 million dollars?
Again, I'll answer my own question. Yes, they could have, but no, they didn't.
As I said, I'm 100% behind wearing a mask or face covering during this COVID-19 mess, but if the unending entreaties to wear one are still not getting 100% compliance in Illinois, I really doubt that an advertising campaign is going to make it happen.
The campaign ads, featuring the tag-line "It Only Works If You Wear It" will be broadcast in multiple languages on cable and network television, streaming services, billboards and social media, among other platforms, according to a press release from Governor Pritzker's office.
Based on the trends of cases on the county level, we will focus media spending on the cities and counties that have the most work to do.