MillerCoors to Launch Hard Seltzer in 2020
While late to the game, MillerCoors is getting ready to have a try at the hard seltzer drink category. Soon to compete with White Claw, Truly and even Four Loko, MillerCoors plans to release a new product line called Vizzy.
Set to debut just before spring break in March 2020, Vizzy will be the first hard seltzer to include acerola cherry, a "superfruit" very high in Vitamin C. The drink will come in four flavors; Black Cherry, Blueberry Pomegranate, Strawberry Kiwi, Pineapple Mango, and Lime, all containing 100 calories, with 5% alcohol.
The company has invested millions, but if it's successful will be worth it. The seltzer business is set to make about $2 billion next year.
Read more at MillerCoors Blog