Thanks to the new season of "Stranger Things" NEW Coke will be hitting store shelves once again.

NEW Coke was a retail flop when originally released CNN...This shows a "fun" side of Coca-Cola, and a "not taking yourself so serious" attitude. Also using it as a tie in with the new season of a VERY popular show, it's pure genius.

It seems that the timing is perfect. The non-traditional method to advertise it is spot on, and this generation of "Stranger Things" fans weren't even born the first time NEW Coke came out, watch this explode.