Here's yet another new angle for you to use as you attempt to get your kid, or yourself, to choke down more vegetables.

Heinz just announced a new version of its ketchup that blends in other vegetables.

The new ketchup is made out of tomatoes, carrots, and butternut squash, and 25% of the ketchup is made up of those added vegetables. It also has zero corn syrup and 25% less sugar than regular ketchup.

So how does it taste? Well, Heinz says they managed to, "maintain the same distinctive taste" . . . but we don't have any independent proof that's true.

It's hitting stores now.

Read more at Food Business News.