With all the hype surrounding the number 1 pick in the NFL draft and the exposure on HBO's Hard Knocks, it's not surprising which jersey has been the most sought-after in Illinois.

Bears' Star Dominates Searches

A recent study from FlashPicks has unveiled that Chicago Bears Quarterback Caleb Williams is the most searched-for NFL jersey in Illinois, with a staggering 56,700 searches this year alone.

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Those search totals are way more impressive than the numbers Williams and the Bears offense have been putting up in the first 2 games of the season.

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This impressive number is almost double that of the jersey in second place, worn by Jordan Love of the Green Bay Packers, which garnered 30,800 searches.

This trend highlights the deep-rooted loyalty of Illinois NFL fans to their home team and yet quite a bit of interest in the QB from the Bears' rival team from up in Wisconsin.

A Surprising Second Place

While Williams reigns supreme, the presence of Green Bay Packers’ Jordan Love in the second spot signifies that not all Illinois fans are solely devoted to the Bears.

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Caleb Williams’ popularity extends beyond Illinois; he ranks alongside other NFL stars like Joe Burrow and Travis Kelce in neighboring Indiana, though his home state remains his strongest market.

Following Williams and Love, Travis Kelce, the Kansas City Chiefs tight end, claims third place with 16,800 searches, partly due to his high-profile relationship with pop sensation Taylor Swift.

Bears Former Number 1 Jersey Still Popular

Former Chicago Bear and current Pittsburgh Steelers quarterback Justin Fields also made the list, with 13,300 searches for his jersey.

Rounding out the top ten are Cincinnati Bengals’ Joe Burrow, Kansas City Chiefs’ Patrick Mahomes, and Bears’ rookie Rome Odunze, who shares the seventh spot with 11,200 searches.
A Reflection of Team Loyalty
This indicates that while the Bears have a loyal following, Illinois fans also have favorite stars from other teams, likely from playing fantasy football.
Illinois shows a strong loyalty to its NFL team, with Caleb Williams leading the charge for the most sought-after jersey. This research reflects the excitement fans feel as they gear up for the new season. -Callum Broxton, Head of Operations at FlashPicks
It will be interesting to see how popular the 18 Williams jersey will be if the Bears offensive line doesn't protect our young QB.

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