The idea that you may not always get what you payed for is not a new one, but when an average of 25% of online shoppers wind up with a fake product--folks start paying attention.

What do you do when you order your kid some cool Lego Star Wars set and you receive this in the mail?

AFP, Getty Images

Close, but not really what you were expecting. Or, maybe a great online deal on some Calvin Klein underwear had you reaching for your credit card:

AFP, Getty Images

Again, not what you thought you were paying for. These kinds of rip-offs may have you reaching for that bottle of Jack Daniel's that you got real cheap online:

AFP, Getty Images

Apparently, even booze is being counterfeited.

Our friend Dennis Horton, Executive Director of the Rockford Regional Office of the Better Business Bureau (BBB), joined the WROK Morning Show this morning to give us a rundown on not only counterfeit products, but how to avoid the "one-call" scam, and he sounded the warning on Social Security scam calls that are really scaring some people: