Advertising that's centered around free liquid cheese? I am so down for that, where does the line start?

Taco Bell just came up with one of the greatest marketing stunts ever. On the 19th on January they'll be putting up a billboard that dispenses unlimited, free nacho cheese. Unfortunately for us, it will be located in downtown Toronto.

People will have to bring your own chips as Taco Bell isn't providing anything to put cheese on. If Toronto was just a little bit closer, I'd make the drive and just put my mouth right there under the spigot and let the cheese flow.

"Kicking off the year with a Nacho cheese-dispensing billboard means that 2019 will be as crazy as ever for us," said Taco Bell spokesperson Veronica Castillo. "Plus, our fans know it’s impossible to deny the appeal of warm, gooey, zesty nacho cheese, and we couldn’t agree more. Nacho cheese will be the perfect addition to the Naked Chicken Chalupa, already a fan-favourite."